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Saturday, October 7 • 3:30pm - 5:00pm
Instruction, Rhetorics, and Scholarship

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The Evolving Language of Conscious Capitalism

Drew Hess and Cassidy Fuller (Washington and Lee University)

What is the purpose of a commercial enterprise?  While many (or most) still follow the ‘make money for shareholders’ paradigm, there are an increasing number of businesses and scholars who have embraced the idea that businesses have a corporate social responsibility (“CSR”) to their stakeholders.  The push for organizations to embrace their obligations to the broader community, so called, “Conscious Capitalism” movement is fairly nascent in the US.  Indeed, over the last 20 years in the US, corporate social responsibility has gone from an afterthought to a necessary part of a company’s core business. Our research project investigates the evolution of the language companies have used to describe their CSR efforts to their stakeholders. We are hypothesizing that we will find that this language has evolved over time to reflect CSR's increasing importance to the mission of the organization.

Harnessing Anchored Instruction, Connectivism, and Mentoring to Develop Liberal Arts Faculty in Blended Learning Modalities
Jeff Kissinger, Jeremy Hillpot (Rollins College), and Rui Cao (Schreiner University)

Through a mentoring model and teaching through narrative, liberal arts language faculty learned via online professional development how to teach online language courses with evidence-based methods and humanizing learning technologies like VoiceThread. 


Cassidy Fuller

Cassidy Fuller is a junior at Washington and Lee University from Orinda, California. At school, she is a Business Administrations major, managing editor of the school newspaper, The Ring Tum Phi, serves on PanHellenic Council as Head Rho Gamma, and she is a member of the swim tea... Read More →

Drew Hess

Professor Hess researches and teaches in entrepreneurship and strategy. His teaching interests include social and practical entrepreneurship, as well as business and corporate strategy. In his research, he uses empirical methods to measure and analyze the role the individual plays in facilitating organizational innovation. Prior to joining... Read More →

Jeff Kissinger

Jeff Kissinger is a director in Academic Services and Products at Academic Partnerships.    | | Most of Jeff's professional life has been immersed in higher education, faculty mentoring, online administration and program development.  In addition, he has continued to teach online for the last 15 years... Read More →

Saturday October 7, 2017 3:30pm - 5:00pm
Center Room
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